Anthony Wood, CEO of Roku, predicts that within three years, the first 100% AI-generated hit movie will be released, sparking debates about the feasibility and audience reception of such content. While the technology to create AI-generated films exists, concerns remain about whether these films can achieve "hit" status like traditional human-created movies. The article also discusses Roku's new low-cost, ad-free streaming service, Howdy, as a response to rising streaming costs.

• Roku CEO Anthony Wood predicts a 100% AI-generated hit movie will be released within three years
• The technical capability to make AI-generated films already exists, but achieving genuine "hit" status remains in question
• Roku is launching Howdy, a new low-cost, ad-free streaming service, positioned as a response to rising streaming subscription costs